Skills

Marketing Reporting

verified
Updated May 13, 2026

What this skill does

Creates marketing performance reports by aggregating data from email, social, ads, and web analytics channels. Calculates ROI by channel, tracks campaign attribution, and identifies top-performing content. Generates executive summaries with actionable insights.

Example

PROMPT

Generate a monthly marketing report for April 2026. Include channel performance, top campaigns, and ROI.

OUTPUT
Marketing Report — April 2026 OVERVIEW Total Leads: 1,240 (+12% MoM) MQLs: 310 (25% conversion) Pipeline Created: $890K Marketing ROI: 4.2x CHANNEL PERFORMANCE Organic Search: 420 leads (34%) — ROI: 8.1x Email: 310 leads (25%) — ROI: 5.3x Paid Social: 280 leads (23%) — ROI: 2.8x Events: 130 leads (10%) — ROI: 3.1x Referral: 100 leads (8%) — ROI: 12.4x TOP CAMPAIGNS 1. "State of AI" webinar — 180 registrations, 42 MQLs 2. Product launch email — 35% open rate, 28 demos 3. LinkedIn thought leadership — 95K impressions, 62 leads

Required Tools

Google AnalyticsGoogle Analytics
HubSpotHubSpot

Compatible Agents

ClaudeClaude
CursorCursor
WindsurfWindsurf
ChatGPTChatGPT
Any MCP-compatible agentAny MCP-compatible agent

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Download Skill

Or install via CLI:

$ npx skills add webrix-ai/agent-skills --skill marketing-reporting

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Auto-bundled with required MCP servers
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Marketing Reporting | Willow Marketplace