Case Study
How Wix scaled Al-native work to 5,000 employees with Willow
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pricing

Govern every AI agent in your enterprise. Start free.

Connect any agent to any tool with identity, guardrails and audit.

free

$0 forever

Govern your first agents. No card, no call.

  • Up to 15 users
  • Up to 15 integrations
  • Proxy MCP support
  • Standard support
Start free
enterprise

Talk to us

Govern every agent, on every machine, across every team.

Everything in Free, plus:

  • Identity from your IdP, with SCIM
  • Action-level permissions inside each tool
  • Runtime guardrails on tool calls, prompts and inference calls
  • Shadow AI discovery across the fleet
  • Background agents
  • Token analysis and client-side usage policies
  • SaaS, EU cluster, self-hosted or air-gapped
  • Log streaming to your SIEM
  • Priority support and dedicated account management
partners

Partner with us

Bring MCP gateways and AI usage control tools to every customer you serve.

Built for:

  • Resellers and distributors, with partner margin and deal registration
  • MSSPs and MSPs, with a multi-tenant console and usage-based pricing
  • Consultancies and SIs, with a rollout playbook and certification track
  • Technology partners, with a Marketplace listing and API access
4.9/5★★★★★99+ Reviews

Trusted by security, IT and engineering teams at the world's leading organizations

★★★★★

From Shadow AI to CISO Approval in Two Weeks

Willow surfaces shadow AI nobody knew existed, and that visibility is exactly what gets a skeptical CISO to yes in two weeks instead of months. That's rare for security tooling and it's the clearest driver of the fast, org-wide adoption.

See more ↓
★★★★★

Building AI Agents With Real Enterprise Guardrails

Makes enterprise AI genuinely usable without sacrificing security or control. The least-privilege model is a huge win: tools are scoped to the task, every action is logged, and I can clearly show auditors who did what, when, and in which system. Feels like the missing layer between AI tools and real company systems.

See more ↓
★★★★★

Best-in-Class Agent Governance

Handles governance at the point where the agent actually gets its tools, not as a report after the fact. Every tool call is scoped to least privilege before it ever runs, and the full audit trail lands in our SIEM without us having to build a pipeline for it.

See more ↓
★★★★★

The rare vendor where the integrations you need are already built

Found Jira, GitHub, Slack, Snowflake, and Salesforce already sitting there. Impressed by how it handled the long tail of our stack, not just the obvious names. Credential handling is a small thing that matters; tokens rotate without anyone getting paged.

See more ↓
★★★★★

A Game-Changer for Secure AI Tooling

Everything goes through one governed gateway, so access, permissions, guardrails, security policies, and logs are handled in one place. Automatic risk assessment for tools saves time. The separation between read and write tools is very helpful from a security perspective.

See more ↓
★★★★★

Gave us the confidence to say yes to AI tooling faster

We can see exactly which MCP servers are connected, what they're allowed to do, and enforce policy on new ones before they ever reach an employee's hands. Onboarding a new MCP server into our governed catalog takes minutes instead of a drawn-out security review cycle.

See more ↓
★★★★★

Willow Support That's Fast, Knowledgeable, and Truly Hands-On

The team is on Slack, responds fast, and actually knows the product, not reading from a script. Had an edge case with a custom connector and someone from their team was debugging it with me in real time same day. That almost never happens anymore.

See more ↓
★★★★★

Secure, Auditable AI Rollouts Without the Bottlenecks

Runtime-scoped permissions — agents get task-specific access instead of standing API keys, which shrinks blast radius significantly. Centralised audit trails tied to real employee identity make post-incident tracing painless. Extends our existing identity stack rather than replacing it.

See more ↓
★★★★★

Connectors were already there, didn't need to open a single IT ticket

Slack, Google Drive, Rocketlane, HubSpot, all connected, no ticket to IT to get any of it working. My team built out specific tools for things we actually do every day. That's not generic AI chat, that's stuff scoped to our actual job. Didn't expect a governance layer to also make it this easy to self serve.

See more ↓
★★★★★

Rock-Solid Reliability at Enterprise Scale

Running this across the whole org, zero downtime drama. Hundreds of employees on this daily across multiple teams, and I was bracing for the usual growing pains. Hasn't happened. It just holds up the way you want infrastructure to hold up.

See more ↓
★★★★★

Makes AI Governance Much Easier

How easy it is to manage MCP servers and user access from one place without changing our existing Okta setup. Shadow AI detection was useful because it helped us identify a few unapproved AI tools during rollout that we otherwise would have missed.

See more ↓
★★★★★

Seamless Tool Integration with a Simple, Effortless UI

Custom toolsets for different departments provide a tailor-made setup right out of the box. The UI is simple and clear. Started with engineering; six months later, HR, legal, and finance are all on it too.

See more ↓

“I want my team moving fast with AI. I also need real control — not a policy doc no one enforces. Willow is the first company that gave me both.”

Eden Fogel

Eden Fogel

Head of Operations & Compliance, Agora

“We are six to ten months ahead of most companies in AI adoption. More code to production, fewer incidents, real outcomes. Willow is what made it possible to move that fast without slowing down our security posture.”

Asaf Yonay

Asaf Yonay

Head of AI Core, WIX

“We sell trust. We couldn't run our own AI on default-allow. Willow fixed that.”

CISO

CISO

Global Cybersecurity Company

“Willow gave us a single platform to govern and secure our developers’ local machines, especially around exposure to MCP servers and external skills. It improved our ability to control access and reduce risk.”

Assaf Grimberg

Assaf Grimberg

SVP Software Engineering, Innovid

“With Willow, our development and delivery velocity increased dramatically. By bringing all our knowledge sources into one unified hub, the platform eliminates friction, saves developers valuable time.”

Elihai Blomberg

Elihai Blomberg

DevOps Manager, Riskified

“Our R&D teams were going to use AI either way. The question was whether I'd see it. Now I do. So do my auditors.”

CISO

CISO

Fortune 500 Pharmaceutical Company

★★★★★

From Shadow AI to CISO Approval in Two Weeks

Willow surfaces shadow AI nobody knew existed, and that visibility is exactly what gets a skeptical CISO to yes in two weeks instead of months. That's rare for security tooling and it's the clearest driver of the fast, org-wide adoption.

See more →
★★★★★

Building AI Agents With Real Enterprise Guardrails

Makes enterprise AI genuinely usable without sacrificing security or control. The least-privilege model is a huge win: tools are scoped to the task, every action is logged, and I can clearly show auditors who did what, when, and in which system. Feels like the missing layer between AI tools and real company systems.

See more →
★★★★★

Best-in-Class Agent Governance

Handles governance at the point where the agent actually gets its tools, not as a report after the fact. Every tool call is scoped to least privilege before it ever runs, and the full audit trail lands in our SIEM without us having to build a pipeline for it.

See more →
★★★★★

The rare vendor where the integrations you need are already built

Found Jira, GitHub, Slack, Snowflake, and Salesforce already sitting there. Impressed by how it handled the long tail of our stack, not just the obvious names. Credential handling is a small thing that matters; tokens rotate without anyone getting paged.

See more →
★★★★★

A Game-Changer for Secure AI Tooling

Everything goes through one governed gateway, so access, permissions, guardrails, security policies, and logs are handled in one place. Automatic risk assessment for tools saves time. The separation between read and write tools is very helpful from a security perspective.

See more →
★★★★★

Gave us the confidence to say yes to AI tooling faster

We can see exactly which MCP servers are connected, what they're allowed to do, and enforce policy on new ones before they ever reach an employee's hands. Onboarding a new MCP server into our governed catalog takes minutes instead of a drawn-out security review cycle.

See more →
★★★★★

Willow Support That's Fast, Knowledgeable, and Truly Hands-On

The team is on Slack, responds fast, and actually knows the product, not reading from a script. Had an edge case with a custom connector and someone from their team was debugging it with me in real time same day. That almost never happens anymore.

See more →
★★★★★

Secure, Auditable AI Rollouts Without the Bottlenecks

Runtime-scoped permissions — agents get task-specific access instead of standing API keys, which shrinks blast radius significantly. Centralised audit trails tied to real employee identity make post-incident tracing painless. Extends our existing identity stack rather than replacing it.

See more →
★★★★★

Connectors were already there, didn't need to open a single IT ticket

Slack, Google Drive, Rocketlane, HubSpot, all connected, no ticket to IT to get any of it working. My team built out specific tools for things we actually do every day. That's not generic AI chat, that's stuff scoped to our actual job. Didn't expect a governance layer to also make it this easy to self serve.

See more →
★★★★★

Rock-Solid Reliability at Enterprise Scale

Running this across the whole org, zero downtime drama. Hundreds of employees on this daily across multiple teams, and I was bracing for the usual growing pains. Hasn't happened. It just holds up the way you want infrastructure to hold up.

See more →
★★★★★

Makes AI Governance Much Easier

How easy it is to manage MCP servers and user access from one place without changing our existing Okta setup. Shadow AI detection was useful because it helped us identify a few unapproved AI tools during rollout that we otherwise would have missed.

See more →
★★★★★

Seamless Tool Integration with a Simple, Effortless UI

Custom toolsets for different departments provide a tailor-made setup right out of the box. The UI is simple and clear. Started with engineering; six months later, HR, legal, and finance are all on it too.

See more →

“I want my team moving fast with AI. I also need real control — not a policy doc no one enforces. Willow is the first company that gave me both.”

Eden Fogel

Eden Fogel

Head of Operations & Compliance, Agora

“We are six to ten months ahead of most companies in AI adoption. More code to production, fewer incidents, real outcomes. Willow is what made it possible to move that fast without slowing down our security posture.”

Asaf Yonay

Asaf Yonay

Head of AI Core, WIX

“We sell trust. We couldn't run our own AI on default-allow. Willow fixed that.”

CISO

CISO

Global Cybersecurity Company

“Willow gave us a single platform to govern and secure our developers’ local machines, especially around exposure to MCP servers and external skills. It improved our ability to control access and reduce risk.”

Assaf Grimberg

Assaf Grimberg

SVP Software Engineering, Innovid

“With Willow, our development and delivery velocity increased dramatically. By bringing all our knowledge sources into one unified hub, the platform eliminates friction, saves developers valuable time.”

Elihai Blomberg

Elihai Blomberg

DevOps Manager, Riskified

“Our R&D teams were going to use AI either way. The question was whether I'd see it. Now I do. So do my auditors.”

CISO

CISO

Fortune 500 Pharmaceutical Company

compare

One platform. One line item.

Most teams are buying five tools to do what Willow does from one control plane.

What you're buying today

  • ✕MCP gateway
  • ✕Shadow AI scanner
  • ✕DLP bolt-on for prompts
  • ✕Approval workflow scripts
  • ✕Agent observability tool

What you buy instead

One control plane, one contract, one audit trail.

your token bill is bigger than your governance bill

The token savings alone pay for the platform.

Willow is inline on every agent tool call. It shows token spend per user, per tool and per device, then cuts the waste: context that loaded for nothing, tools nobody calls. Usage policies are enforced client-side across Claude Code, Cursor and Codex.

See it

Token and model spend per user, per tool and per device, across the fleet. Local and stdio MCPs included, not just remote. Agent hours attributed to the repository that consumed them.

Cut it

Token usage policies enforced client-side by the Willow Usage Hooks plugin. MCP output payload and format optimisation. Skill token analysis to find oversized skills.

Prove it

Optimize view with recommended actions, and spend trend before and after in the analytics explorer.

compare plans

Every capability, side by side

1

Identity and access

CapabilityFreeEnterprise
Human seatsUp to 15Unlimited
Every agent gets an identity tied to a real employeeIncludedIncluded
Identity inherited from Okta, Entra ID or JumpCloud—OIDC, OAuth2, JWT
SSO and SCIM, with agent access revoked on offboard—Included
Your existing IdP groups become agent RBAC—Included
Custom org roles, enforced on every API endpoint—Included
Machine users for agent-to-agent work—Included
2

Gateway and connectivity

CapabilityFreeEnterprise
Connected integrations UnlimitedUnlimited
MCP supportProxy onlyProxy, built-in and on-premises
Wrap any internal API as an MCP—Included
Bring your own agentIncludedClaude, Cursor, Codex, Copilot, OpenCode, homegrown
Per-user auth, including client credentials per user—Included
Credentials in a vault, BYOK and external KMS—Included
Customer-controlled encryption key rotation—Included
MCP traffic and OAuth via your own HTTP proxy—Included
Per-user and per-org rate limits—Included
Org IP allowlist—Included
3

Guardrails and enforcement

CapabilityFreeEnterprise
Action-level permissions inside each tool—Per tool, per action, per condition
PII redaction and prompt-injection protection at runtime—Included
Guards on prompts, not just tool calls—Included
Guards on Anthropic inference calls—Included
Guard Hooks: enforcement in the client, outside the gateway—Claude Code, Cursor, Codex
Prompt guards on web AI—ChatGPT, Claude, Gemini, M365 Copilot, DeepSeek
Encoded content decoded before guard checks—base64 and hex
Allowed AI Tools per MCP, enforced in the gateway—Included
Unmanaged MCPs and skills blocked in the client—Included
High-risk skills held until they clear a risk threshold—Included
Bulk disable, approve or annotate MCP tools—Included
Blocked users see the reason and can request access—Included
Approvals in Slack, or interactively in the AI client—Included
MCP versioning with revert, and draft mode for edits—Included
Identity risk score from CrowdStrike, usable as a guard condition—Included
Vibe apps governance —Lovable, Bolt, Base44
4

Discovery and fleet coverage

CapabilityFreeEnterprise
Shadow AI discovery: unsanctioned agents, MCPs and skills—Browser extension and endpoint agent
Local and stdio MCPs seen, not just remote—Included
Agent memory discovery per user—Included
Extension deployed via MDM, no per-employee install—Included
Radar: KPI scorecard with coverage caveats and drill-downs—Included
Risk scoring on skills, with reasoning exposed —Included
5

Background agents

CapabilityFreeEnterprise
Agents that fire on a trigger and run the job to completion —Included
Triggers—Slack, webhooks, schedules, alerts
Runtimes—Claude Managed Agents, AWS AgentCore, Cursor Cloud Agents, kagent, your own harness
Each agent scoped to the tools its job needs, with its own audit trail—Included
Agent-owned credentials per integration—Included
Harness pull mode: agents poll, no inbound webhook exposed—Included
Dedicated Slack app per agent—Included
6

Token analysis and optimisation

CapabilityFreeEnterprise
Token and model spend per user, per tool and per device—Included
Model breakdown and agent hours by repository—Included
Fleet-wide spend, including local and stdio MCPs—Included
Token usage policies enforced client-side—Claude Code, Cursor, Codex
MCP output payload and format optimisation—Included
Skill token analysis—Included
Optimize view with recommended actions—Included
7

Enablement

CapabilityFreeEnterprise
Self-serve portal: employees connect tools without a ticketBasicFull, with per-page visibility config
Governed marketplace of connectors, skills and plugins —Curated per group
AI Champions manage their own team's toolkit—Included
Provision a group and everyone gets the tools, no setup—Included
Push skills and plugins to the fleet —Included
Verified badge and signing for plugins and skills—Included
Skill and plugin sync from GitHub or Bitbucket—Included
Claude Code policy console with MDM export—Included
8

Audit and observability

CapabilityFreeEnterprise
Audit trail: every action tied to a real humanLimitedImmutable, timestamped, queryable
Covers user actions, admin actions, HTTP and stdio calls—Included
Log streaming—Splunk, Loki, Grafana, CrowdStrike, Panther, S3, webhook
OpenTelemetry export from Claude Code and Codex—Included
Adoption analytics: weekly active users, top tools, by group—Included
Blocked versus passed action reporting, per guard—Included
Analytics explorer and custom dashboards—Included
9

Deployment

CapabilityFreeEnterprise
SaaSIncludedIncluded
EU cluster, fully EU-managed—Included
Self-hosted in your cloud—AWS, GCP, Azure
On-premises and air-gapped—Included
Hybrid gateway—Included
10

Support and terms

CapabilityFreeEnterprise
SupportStandardPriority, dedicated account management
OnboardingSelf-serveGuided POV
Compliance—SOC 2 Type II, GDPR-Ready, current penetration test report
Security review support, DPA and sub-processor list—Included
Billing—Annual, AWS Marketplace
deployment & security

Deploy where compliance requires

SaaS

Live the same day.

EU cluster

Fully EU-managed.

Self-hosted

Your cloud: AWS, GCP or Azure.

On-premises & air-gapped

Full isolation for regulated industries.

Audit logs stream to Splunk, Loki, Grafana, CrowdStrike, Panther, S3 or a webhook, and OpenTelemetry exports to any OTLP backend.

how buying works

A POV with no cost and no internal headcount

Days 1–2

Visibility

Every AI client, MCP and skill on the pilot fleet, plus a token spend baseline.

Days 3–5

Identity

SCIM sync, and your existing groups become agent RBAC.

Days 6–8

Tools

Connect what the pilot team actually uses, with guardrails on.

Days 9–14

Live & readout

A pilot group running governed, then the token and risk delta against the day-one baseline.

Annual term. Available on AWS Marketplace.

FAQS

Everything you need to know about Willow pricing and platform

How is Willow priced?
Per human seat, billed annually, with volume tiers that step down as seat count goes up.
Can Willow reduce what we spend on tokens?
Yes, and it is usually where the money is. Willow is inline on every tool call, so it shows spend per user, per tool and per device across the fleet, then cuts the waste. Usage policies are enforced client-side across Claude Code, Cursor and Codex.
Does Willow see spend on local MCPs, or only remote ones?
Both. Local and stdio MCPs are where a lot of the token spend actually sits, on the laptop, which is why the endpoint agent covers them and cloud-only gateways do not.
Do employees need to install anything?
Employees connect their agent of choice and go. Nothing to download. Shadow AI discovery is the exception: it needs a browser extension and an endpoint agent, and both deploy through your MDM with no employee involvement.
What size deployments do you work with?
Most Willow customers are between 500 and 5,000 employees. Below that, the free plan or a self-serve team plan usually covers it.
How long does it take to get started?
Same day. Connect your IdP, add your tools, set permissions. Employees self-serve from there.
What identity providers does Willow support?
Okta, Entra ID and JumpCloud natively, via OIDC, OAuth2 and JWT.
What happens when an employee leaves?
Agent access is revoked automatically through your IdP. No orphaned credentials.
We already have an MCP gateway. Why do we need Willow?
A gateway sees traffic that goes through it. Willow also enforces in the client, on the prompt, and on the inference call, so it governs the local MCPs and skills a gateway never sees, and it tells you what is running that nobody approved.
What deployment options are available, and are you SOC 2 certified?
SaaS, an EU-managed cluster, self-hosted in your cloud, and on-premises or air-gapped. SOC 2 Type II, documentation available on request.
Can we buy through AWS Marketplace?
Yes.

Your agents are already in the wild.

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