Case Study
How Wix scaled Al-native work to 5,000 employees with Willow
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Willow Partner Program

Bring AI Control to Every Customer You Serve.

Your customers want AI agents in production. Their CISOs keep saying no. Willow is the Agentic Access Platform that turns that no into a yes, and our partners are the ones who deliver it.

Willow partners fitting puzzle pieces together
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Why now

Every one of your customers is asking the same AI question.

The question isn't whether to adopt AI agents. It's how to connect them to Jira, GitHub, Salesforce, and internal data without handing out the keys to the kingdom.

Security won't approve. Employees won't wait. Leadership can't see what's happening.

Meanwhile, shadow MCPs are showing up on developer machines faster than anyone can review them. Whoever answers that question owns the AI budget line. We want that to be you.

Why Willow

Why partners pick Willow

Open a new revenue line, not another point tool

Your customers are about to buy seven AI security tools: a gateway, a shadow-AI scanner, a DLP bolt-on, and so on. Sell them one control plane instead. Bigger deal, fewer vendors, cleaner story.

Become the AI advisor in the room

Customers already trust you on identity, cloud, and security. Willow extends that trust to AI agents, so you're the one explaining how to govern Claude, Cursor, and ChatGPT across 5,000 employees.

Plug into what your customers already run

Willow sits on top of Okta, Entra, and JumpCloud, ships audit logs to Splunk and Loki, and deploys as SaaS, dedicated cloud, or fully on-prem in the customer's VPC. No rip-and-replace.

Ways to partner

Four ways to partner

Pick the model that matches how you already serve customers. Many partners run two.

Reseller illustration
01 · Resell

Resellers and distributors

Resell Willow and own the customer relationship end to end. You run the full sales cycle with a registered deal, partner margin, and our sales engineers on your calls when a CISO wants the technical deep dive.

Best for security and identity VARs, cloud resellers, regional distributors

Partner margin Verify %
Deal registration and protection
NFR tenant and co-sell support
Managed service provider illustration
02 · Manage

MSSPs and MSPs

Run AI governance as a managed service. Bundle shadow-AI detection, agent access policy, and audit reporting into your existing security offering, then manage every client from one place.

Best for MSSPs, managed SOCs, managed IT providers

Multi-tenant admin console Verify
Audit exports to your SIEM
Usage-based pricing for managed customers Verify
Consultancy and systems integrator illustration
03 · Deliver

Consultancies and systems integrators

Lead the AI rollout and make it stick. Design the governance model, map policies to roles, and hand customers a working, audited AI stack. Willow goes live in seven days, so your team spends its time on outcomes, not plumbing.

Best for GSIs, AI enablement consultancies, security advisory firms

Rollout playbook
Certification track Verify
Joint delivery on strategic accounts
Technology partner illustration
04 · Build

Technology partners

Integrate with Willow and get in front of enterprises adopting AI. Build a connector, MCP server, skill, or plugin, list it in the Willow Marketplace, and let governed agents use your product with identity and audit built in.

Best for SaaS vendors, MCP server builders, IdP, SIEM, and DLP platforms

Marketplace listing
API and docs access
Joint solution brief, launch banner, co-announcement
Steps from application to first deal
How it works

From application to first deal

1

Apply

Tell us who you serve and what they're asking about AI. If there's a fit, we book an intro call.

2

Align

We agree on the model, the territory, and the first target accounts, then sign the partner agreement.

3

Activate

Your team gets enablement, a demo tenant, and a partner manager. First joint pipeline review within 30 days. Verify

Benefits

Partner benefits

Sell

Deal registration and protection. The deal you found stays yours.
Partner margin on every license Verify
Sales engineers on your calls for CISO and platform-team deep dives
A demo tenant pre-loaded with agents, tools, and shadow-AI findings

Enable

A dedicated partner manager, from first call to first renewal
Sales and technical enablement, plus a certification path Verify
Battlecards against point solutions and open-source gateways

Grow

Co-branded collateral, solution briefs, and case studies
Joint webinars, executive dinners, and event presence
Marketing development funds for qualified partners Verify
A listing in the Willow partner directory Verify
Built to integrate

Works with the stack your customers already trust

1,200+ connectors out of the box. Wrap any internal API as a governed MCP. Our open-source MCP-S OAuth and Secure MCP Gateway live on GitHub.

Explore the Marketplace →
Become a partner

Your customers are already asking. Be the one with the answer.

Tell us who you serve. We'll show you what a Willow partnership looks like for your business.

Willow basecamp with tent and campfire
Thank you! Your submission has been received!
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A partner manager will reach out within two business days.

Your agents are already in the wild.

Give them a Basecamp. Go from AI chaos to AI work, in minutes.