Marketing Automation Bundle
by Willow
What this plugin does
All-in-one marketing stack for campaigns, analytics, and lead generation. Combines Mailchimp for email marketing, HubSpot Marketing Hub for automation, Google Analytics for insights, and Meta Ads for social advertising. Automate campaigns, track conversions, and optimize ROI.
Overview
All-in-one marketing stack for campaigns, analytics, and lead generation. Combines Mailchimp for email marketing, HubSpot Marketing Hub for automation, Google Analytics for insights, and Meta Ads for social advertising. Automate campaigns, track conversions, and optimize ROI.
Included Skills
Campaign Automation
Creates multi-channel marketing campaigns with automated workflows. Designs email sequences, social media schedules, and ad targeting rules. Tracks campaign performance across channels and optimizes based on engagement metrics and conversion data.
Lead Scoring
Implements a lead scoring model that evaluates prospects based on demographic fit, firmographic data, behavioral engagement, and intent signals. Assigns numerical scores to prioritize sales outreach and route leads to the right team. Continuously refines scores based on conversion outcomes.
A/B Testing
Helps design statistically rigorous A/B tests for marketing campaigns, landing pages, and product features. Calculates required sample sizes, defines success metrics, sets up test variants, and analyzes results with confidence intervals. Prevents common testing mistakes like peeking and underpowered tests.
Marketing Reporting
Creates marketing performance reports by aggregating data from email, social, ads, and web analytics channels. Calculates ROI by channel, tracks campaign attribution, and identifies top-performing content. Generates executive summaries with actionable insights.
Marketplace Preview
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