Case Study
How Wix scaled Al-native work to 5,000 employees with Willow
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MCP Gateways

Willow vs Arcade

Willow finds supported employee AI before registration and also governs OAuth, per-user credentials, individual tool calls, remote MCP servers, and browser activity. Arcade packages OAuth, tool execution, and policy hooks into a developer-oriented actions runtime.

TL;DR
  • Choose Willow when IT and security need to find AI clients, local MCP configurations, skill files, agent instruction files, and browser OAuth activity without waiting for employees to register them.
  • Choose Arcade when developers specifically want Arcade's actions runtime, SDK integrations, Contextual Access hook model, or one of its 7,500+ published tools.
  • Check this first: Do you need one managed platform for employee AI governance, or a developer runtime specifically for actions inside agents your team is building?

Willow

Willow finds supported AI tools and configuration files on employee devices before registration. It also governs browser activity, MCP access, machine users, and background agents.

Arcade

Arcade packages OAuth, token injection, tool execution, and policy hooks into an actions runtime for agent developers.

Willow covers employee AI discovery and governed tool use. Arcade focuses on actions inside developer-built agents.

Both products support OAuth, per-user credentials, MCP gateways, tool policy, audit, and private deployment. Willow adds employee-device and browser discovery. Arcade offers a developer-focused actions runtime and hook model.

Compare the requirements that change the purchase.

WillowArcade
Main jobFind and govern employee AI across devices, browsers, identities, MCP access, and background agentsAuthorize and execute tools for production agents
Before registrationFinds supported local MCP configurations, Skills, agent instructions, and installed AI toolsGoverns agents, tools, and remote servers connected to Arcade
AuthorizationInstant OAuth, organization OAuth, per-user OAuth and API keys, token forwarding, SSO, and machine usersManaged OAuth and token injection inside Arcade's actions runtime
Runtime policyPre- and post-tool guards, custom policy webhooks, approvals, rate limits, and per-tool conditionsAccess, pre-execution, and post-execution hooks connected to customer policy logic
Tool catalog1,000+ enterprise connectors, plus custom MCP servers and internal APIs7,500+ tools across 81 MCP servers
PricingFree, $15/seat Startup, and custom EnterpriseFree, $25/month Team plus usage, and custom Enterprise
DeploymentSaaS, hybrid, on-premises, and air-gappedCloud, cloud marketplace, self-hosted Helm, VPC, and Enterprise air-gap
AssuranceSOC 2 Type IISOC 2 Type 2

Willow finds AI before employees register it

Willow finds supported AI tools and files on managed devices. It also governs supported browser AI, machine users, and background agents.

Find local AI without prior registration

The Scan Agent finds supported AI clients, local MCP configurations, Skills, and agent instruction files on managed macOS and Windows devices.

Investigate the actual file and device

Willow records file locations, devices, users, and the AI agents using a discovered capability.

Extend controls into supported browsers

Prompt Guard evaluates prompts and attachments in supported web AI chats. Claude Guard separately pauses risky Claude-in-Chrome actions for approval.

Manage employee and machine identities together

Willow connects SSO, groups, machine users, and background agents to governed MCP servers, tools, Skills, and audit records.

Choose Arcade when developers specifically want its actions runtime

Arcade combines OAuth, tool execution, and policy hooks in an SDK-oriented runtime for agent developers.

Use Arcade's actions runtime

Arcade declares authorization requirements on tools and injects credentials when those tools run. Willow also supports per-user OAuth, per-user API keys, and credential forwarding through its gateway.

Connect policy through Arcade's three hooks

Arcade exposes Access, Pre-Execution, and Post-Execution hooks for customer policy logic. Willow separately provides per-tool conditions and custom webhooks before and after tool execution.

Use Arcade-provided agent tools

Arcade publishes 7,500+ agent-optimized tools across 81 MCP servers. Willow publishes more than 1,000 enterprise connectors and also supports custom MCP servers and internal APIs.

Choose usage-based pricing

Arcade publishes a Free tier and a $25/month Team tier plus usage. Enterprise governance and private deployment use custom pricing.

Willow governs AI use across large organizations

We are six to ten months ahead of most companies in AI adoption. More code to production, fewer incidents, real outcomes. Willow is what made it possible to move that fast without slowing down our security posture.

Asaf Yonay Head of AI Core, Wix

  • ~5,000 weekly active users at Wix
  • ~600 governed tools and MCPs
  • 300K+ governed tool calls every week

Frequently asked questions

Common questions from teams comparing Willow with Arcade.

Does Arcade discover AI tools employees configured locally?

Arcade governs agents, tools, gateways, and remote MCP servers connected to its platform. Willow automatically discovers supported local MCP configurations, Skills, agent instruction files, and installed AI tools before registration.

How do both products handle OAuth for user-facing agents?

Both support per-user OAuth and credential forwarding. Willow provides Instant OAuth, organization OAuth, Proxy OAuth, per-user API keys, and forwards user tokens on tool calls. Arcade packages OAuth and token injection into its developer actions runtime.

Can both govern MCP tools?

Yes. Willow combines MCP governance with device, browser, identity, and employee controls. Arcade combines MCP gateways with an agent actions runtime and contextual execution hooks.

How does pricing differ?

Both publish entry pricing. Willow offers Free and $15/seat Startup tiers. Arcade offers Free and $25/month Team plus usage. Both use custom Enterprise pricing.

Table of contents

    Willow vs CrowdStrike Falcon AIDR

    CrowdStrike Falcon AIDR detects prompt attacks and data loss at the model layer. Willow governs what agents are allowed to do: identity, scoped access, and audit. How they compare, and why many enterprises run both.

    Willow vs Ovalix

    Both Willow and Ovalix find AI on employee devices, control public AI apps, and check coding agents. Willow adds approved tool connections by group and human approval of tool calls; Ovalix adds risk scores for third-party AI apps.

    Willow vs Arthur

    Arthur discovers agents, assigns ownership and risk, and enforces policy across the agent fleet. Willow governs the access layer: which tools each agent can call, scoped at runtime and fully audited.

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