Case Study
How Wix scaled Al-native work to 5,000 employees with Willow
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MCP Gateways

Willow vs Obot

Obot is an open-source MCP gateway you host on your own infrastructure. Willow is a managed, certified governance platform your IT and security teams run without standing up Kubernetes. Compare both on openness, compliance, discovery, and deployment.

TL;DR

Obot is open-source with K8s deployment and GitOps config for DevOps teams. Willow provides shadow AI detection, unified build & runtime guards, infrastructure-as-code governance, and a plugin marketplace at enterprise scale.

  • Willow is the better fit when you want certified, managed governance without running infrastructure yourself. It gives you SOC 2 Type II compliance out of the box, employee self-service, a curated and enterprise-vetted catalog, endpoint discovery of shadow AI across web and local usage, enterprise identity providers included rather than paywalled, and deployment anywhere including on-premises, air-gapped, hybrid, and the EU, delivered as a supported service.
  • Obot is the better fit when you want a free, open-source, self-host-forever gateway where data never leaves your environment, you have the DevOps capacity to run it on your own Kubernetes or cloud, and you value an open agent framework and an auditable MIT codebase.
  • Pick Willow if your goal is to operationalize AI across real teams with governance your organization can own and adapt, backed by a vendor certification and a proven enterprise-scale rollout, rather than assembling and maintaining the gateway yourself.

Willow Admin Console

A managed access and enablement control plane for the whole organization. It provides employee self-service, machine users, fine-grained per-agent and per-action policy, shadow-AI discovery, and IT-run identity and lifecycle, delivered as a certified managed service. It is proven at enterprises like Wix with roughly 5,000 weekly active users.

Obot MCP Gateway

An open-source-first MCP gateway and control plane, built by the team behind Rancher and Cloud.com. The MIT core is free to self-host on your own infrastructure with data that never leaves your environment, and a commercial Enterprise Edition and managed Obot Cloud sit on top. It is a credible, well-funded challenger with a young product.

Willow vs Obot, side by side

DimensionWillowObot
ArchitectureManaged access and enablement control plane for the organizationOpen-source-first MCP gateway and control plane, self-hostable
Deployment optionsSaaS, dedicated cloud, on-prem on AWS, GCP, or Azure, air-gapped, hybrid, EU residency, delivered as a managed serviceAny Kubernetes cluster, Docker, any cloud, or on-prem, self-managed, with Obot Cloud as the managed option
Licensing and pricingCommercial, managedOpen-source core under MIT, free to self-host; Enterprise Edition and Obot Cloud priced privately
AuthenticationOAuth 2.0, OIDC, SAML, JWT, and SSO with Okta, Entra, JumpCloud, Google, and more, includedOAuth 2.1 built in, with Google and GitHub free; Okta, Entra, SAML, and OIDC in the paid Enterprise Edition
Identity & AccessRBAC, groups, SCIM, and fine-grained per-agent and per-action policyMulti-role RBAC, per-tool permissions, and policy-as-code per user, group, and agent
Machine UsersGenerally available service accounts, using an API key or OAuth2 client credentialsAPI-key auth for programmatic access; no separately documented machine-user product
Background agentsGoverned autonomous agents, each with its own scoped identity, least-privilege capabilities, and full auditNanobot, an open-source agent framework that turns MCP servers into agents, in alpha (as of July 2026)
Connector and MCP catalog1,000+ curated, enterprise-vetted connectors with risk scoringBuilt-in curated MCP catalog with schema visibility and composite bundled servers
API-to-MCP conversionWrap any REST API as a governed MCPNot a highlighted capability
Employee self-service portalConnect Panel and marketplace, one-click connection for any employeePublish-to-employees, instant MCP connection by URL, and a built-in chat client
IT approval workflowsApprove the catalog once, per-user MCP policy of none, needs-approval, or allow, and governance as code through GitHubAccess policies per user and group; no Git-based pull-request workflow marketed for the full configuration
Shadow AI detectionEndpoint scan agent finds MCPs, skills, and agents on web and local, with risk scoringGoverns what flows through the gateway; no endpoint discovery agent evidenced
Vibe app monitoringTracks employee use of vibe-coding app builders like Lovable and Base44, and flags when those apps connect to internal systemsNot offered
Governed ChromeBrowser extension for visibility into web AI usage and OAuth flows through managed ChromeNot offered
Observability and audit logsFull per-call logs, forwarded to Splunk, Coralogix, Loki, CrowdStrike, or a webhook, with configurable retentionEvery tool call logged with user, agent, server, arguments, and outcome, with usage dashboards, encrypted at rest and in transit
AI securityBuilt-in runtime and buildtime guards, response PII masking, plus third-party integrationsGateway-level MCP filtering of requests and responses, with PII redaction and payload inspection
Token optimizationToken and context optimization to cut cost per callUsage dashboards; token-cost optimization not a highlighted capability
ComplianceSOC 2 Type II, GDPR, EU residencyNo vendor certification; self-hosting means you own compliance in your own environment
Reference customersWix at roughly 5,000 weekly active users, Agora, Riskified, Innovid, LansweeperNo named customers on the site at capture

Governed Background Agents

Willow approach

  • Every background agent has its own identity and access key, so it authenticates as itself and its capabilities define its blast radius.
  • Scope each agent to the exact tools, skills, and rules it needs, and nothing more.
  • Every call passes through the gateway under the same guards, policy, and logging as any other traffic.
  • A risk-scored inventory answers which agents can touch a given system.

Obot approach

  • Obot's agent story is Nanobot, an open-source framework, Apache-2.0 licensed with real community traction, that turns MCP servers into agents with reasoning and tool orchestration.
  • It is a genuine open framework for building agents, and it is in alpha (as of July 2026), with its own README warning to expect significant breaking changes.

Bottom line

Both let you work with agents, but they optimize for different things. Obot gives builders an open framework to create agents. Willow optimizes for governing autonomous agents, giving each one its own scoped identity, least-privilege access, and full audit, so security can say yes to unattended work.

Infrastructure as Code

Manage your whole AI configuration the way engineering manages everything else, as code in Git.

Willow approach

  • Sync your toolkits, skills, commands, MCP servers, and clients to a GitHub repository as version-controlled files.
  • Review every change through pull requests, and keep a full history of who changed what.
  • Two-way sync keeps Willow and the repository in step, so a change in either place flows to the other.
  • Authentication secrets are never written to the repository, so the configuration is safe to store.

Obot approach

  • Obot is open-source and supports policy-as-code, so a technical team can manage rules declaratively, and it manages configuration in its own control plane.
  • It does not market a two-way, pull-request-reviewed GitHub workflow for the full toolkit, skill, and MCP configuration.

Bottom line

Both respect that platform teams want configuration in code. Willow adds a two-way GitHub workflow for the full configuration, with pull-request review and history, so AI governance is managed the same way as the rest of the stack.

Self-Service and IT Approval Workflows

Employees self-serve the tools they need, and IT approves once instead of drowning in tickets.

Willow approach

  • Employees browse approved tools in the Connect Panel and marketplace and connect any AI client in one click, with no IT ticket.
  • IT approves the catalog once, and sets a per-user policy of none, needs-approval, or allow for user-added MCPs.
  • When your identity provider deprovisions a user through SCIM, Willow removes that user, and because access flows through their groups, their access to the MCPs and tools they had goes with it.

Obot approach

  • Obot publishes MCP servers to employees for self-service connection, and admins set access policies per user and group.
  • The free tier authenticates through Google and GitHub, and enterprise identity providers (Okta, Microsoft Entra, JumpCloud, Auth0) sit in the paid Enterprise Edition. Obot does not document SCIM provisioning.

Bottom line

Both publish to employees and keep admins in control. Willow includes enterprise identity providers rather than behind an edition upgrade, and adds SCIM-driven lifecycle that Obot does not document, so provisioning and offboarding follow your identity provider from day one.

Guards and DLP

A configurable content layer that redacts, blocks, warns, or requires approval on prompts and actions.

Willow approach

  • Guards inspect every tool call and response at runtime, and inspect content before it is published at build-time.
  • Built-in detectors cover secrets and PII, and you can add regex, JSONata, LLM, or custom function checks.
  • When a guard fires it can redact the sensitive part, warn, require approval, or block, and the most restrictive outcome wins.

Obot approach

Obot filters MCP traffic at the gateway, inspecting, modifying, and blocking requests and responses, with PII redaction and payload inspection.

Bottom line

Both do gateway-level request and response filtering with PII handling, and neither should be sold as a proven defense against encoded prompt injection. Willow's distinction is the configurable policy actions, redact, warn, require approval, or block, applied at both build-time and runtime, as a DLP and policy-as-code layer.

ROI and Cost Optimization

See where tokens go and cut them, not just report the spend.

Willow approach

  • Token Usage Analytics shows where tokens come from across MCP servers, toolkits, skills, and tool responses, by team, tool, and use case.
  • Reduce cost by tightening toolkits, moving long skill content into references, and optimizing the tool-response output format, including JSON Compact, CSV, YAML, or TOON.
  • The result is fewer tokens per call, not only a report of what was spent.

Obot approach

Obot provides real-time usage dashboards that report tool calls and activity across users, agents, and servers.

Bottom line

Both give visibility. Willow goes a step further and actively reduces the tokens each call consumes, so cost control is built into how the platform runs, alongside analytics by team and tool.

Why enterprises pick Willow

We are six to ten months ahead of most companies in AI adoption. More code to production, fewer incidents, real outcomes. Willow is what made it possible to move that fast without slowing down our security posture.

Asaf Yonay

Head of AI Core, Wix

Wix needed a secure, governed way to connect employees and agents to internal tools, documentation, and workflows. With Willow, the AI Core team built the enterprise MCP infrastructure that now supports nearly 600 tools and 300,000+ weekly tool calls across engineering, product, design, HR, finance, legal, and business teams.

FAQS

Common questions from teams choosing between Willow and Obot.

What is the difference between Willow and Obot?

Obot is an open-source-first MCP gateway you self-host on your own infrastructure, with a paid Enterprise Edition and a managed Obot Cloud on top. Willow is a managed, certified governance platform your IT and security teams run without standing up infrastructure, with employee self-service, a curated catalog, endpoint shadow-AI discovery, enterprise identity providers included, and deployment anywhere including air-gapped and EU. Willow fits organizations that want certified, turnkey governance across many teams rather than a gateway they host and maintain themselves.

Is Obot a Willow alternative?

Yes, they are category-direct, both an MCP gateway and control plane with a curated catalog. The models are inverted. Obot is open-source and self-hosted, and Willow is managed and certified. Which one fits depends on whether you want to own and run the infrastructure or have it delivered as a service.

Is Obot open source, and is it free?

Yes. Obot's core is open-source under the MIT license and free to self-host, with data that never leaves your environment, and the companion Nanobot agent framework is Apache-2.0 licensed. Its Enterprise Edition and managed Obot Cloud are commercial. Willow is a commercial managed platform and is not open source, and it adds a vendor SOC 2 Type II certification, endpoint shadow-AI discovery, and managed deployment anywhere including on-premises and air-gapped.

Which is better for enterprise AI governance, Willow or Obot?

It depends on the job. If you want to own and run the gateway yourself, value an open-source codebase and an open agent framework, and can provide compliance inside your own environment, Obot is strong there. If you want certified managed governance without running Kubernetes, enterprise identity providers included, endpoint shadow-AI discovery, and deployment anywhere as a supported service, Willow is the better fit.

Does Willow detect shadow AI?

Yes. Willow's endpoint scan agent discovers unmanaged MCPs, skills, and AI agents across web and local usage, with risk scoring, and a browser extension adds visibility into web AI usage. This extends to vibe app monitoring, tracking employee use of vibe-coding app builders like Lovable and Base44 and flagging when those apps are hooked into internal systems. Obot governs what flows through its gateway rather than discovering AI on endpoints, so this is a capability difference in Willow's favor.

How is each one deployed?

Obot self-hosts on any Kubernetes cluster, Docker, or cloud, with data that never leaves your environment, and Obot Cloud is the managed option. Willow deploys as SaaS, dedicated cloud, on-premises on AWS, GCP, or Azure, hybrid, and air-gapped, with EU residency, all delivered as a managed service, and it typically goes live in about ten days.

Can I migrate from Obot to Willow?

Yes. You can bring your configuration over by adding your MCP servers from the catalog, as custom servers, or through the API, importing your skills from a GitHub repository, and importing your users, so Willow can run alongside your existing setup while you transition.

Table of contents

    Willow vs CrowdStrike Falcon AIDR

    CrowdStrike Falcon AIDR detects prompt attacks and data loss at the model layer. Willow governs what agents are allowed to do: identity, scoped access, and audit. How they compare, and why many enterprises run both.

    Willow vs Ovalix

    Both Willow and Ovalix find AI on employee devices, control public AI apps, and check coding agents. Willow adds approved tool connections by group and human approval of tool calls; Ovalix adds risk scores for third-party AI apps.

    Willow vs Arthur

    Arthur discovers agents, assigns ownership and risk, and enforces policy across the agent fleet. Willow governs the access layer: which tools each agent can call, scoped at runtime and fully audited.

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