TrueFoundry is an enterprise AI gateway. It governs the AI traffic that goes through it, and it does that well. Willow governs that traffic too, plus the AI running on laptops and in browsers that never reaches a gateway. Which one you need depends on how much of your AI is pointed at a gateway in the first place.
They cover different AI, and different people run them.


If any of these is the deciding factor, they are the better fit and we would rather you knew now.
Willow runs a gateway too. What follows is what it does beyond one.
A gateway sees what is pointed at it. Anything a developer wires up directly stays invisible to it. TrueFoundry's shadow-AI product, AITori, is built that way deliberately: it watches gateway traffic rather than the machine.

What happens to an employee's agent and MCP access on the day they leave.

When someone leaves, every agent, MCP connection and OAuth token they set up stays live until something removes it. Both products revoke the access they broker. Neither revokes a token a user pasted in themselves, or an OAuth grant they approved directly. What separates them is whether the brokered part closes automatically or because a person remembered.
TrueFoundry needs an administrator to remove each agent by hand. Willow needs nobody for the access it brokers, because that closes when your identity provider closes the account.
Use TrueFoundry if you have a leaver checklist somebody owns and audits. Use Willow if you would rather not depend on one.
Most AI use in a company happens outside engineering. The people doing it have to be able to use the controls.

Governance covers only the part of the company that can use it. At Wix, Willow reached roughly 5,000 weekly users across HR, legal, finance, design and R&D, most of whom would never open a console.
TrueFoundry needs a platform engineer to operate it. Willow needs IT to approve the catalog once, then employees serve themselves.
Use TrueFoundry if AI in your company stays inside engineering. Use Willow if finance, legal, HR and marketing are already using it.
Where each runs, and whether each vendor's certifications still cover you when you host it yourself.

Both offer SaaS, private cloud, on-premises and air-gapped, and both put the advanced options on their enterprise plan. Deployment itself is a draw and it is not a reason to choose between us.
TrueFoundry needs a team who can run a Kubernetes cluster, on every deployment option, and its certifications cover managed infrastructure only. Willow needs no cluster for SaaS, and one only if you self-host.
Use TrueFoundry if you already run Kubernetes and want the model layer with it. Use Willow if you want governance running without standing up infrastructure first. Whichever you shortlist, get the certification scope for your deployment confirmed in writing.
Wix needed a governed way to connect employees and agents to internal tools, documentation and workflows. The AI Core team built that on Willow, and it now runs across engineering, product, design, HR, finance, legal and business teams.
weekly active users, more than the entire Wix engineering organization
governed tools and MCP servers, spanning HR, legal, finance, design and R&D
Willow covers both of these. TrueFoundry covers the first one, and covers more of it than Willow does.
Five checks you can run yourself.
Mostly the first four: your risk sits outside the gateway. Choose Willow.
Mostly the last one, or you run your own models: your risk sits inside the gateway. Choose TrueFoundry.
Both: run TrueFoundry for model traffic and Willow for everything else, and expect to reconcile two sets of policy and two audit trails.
TrueFoundry: free Developer tier, Pro at $499 a month, Pro Plus at $2,999 a month, Enterprise on request. SSO and audit logs start at Pro Plus. VPC, on-premises and air-gapped are Enterprise only.
Willow: free for up to 5 users, $15 per seat above that, and an enterprise tier. SCIM provisioning and on-premises deployment sit on the enterprise tier.
Both of us gate something. Compare the tier that includes the controls you actually need, and make each vendor tell you which tier that is.
Common questions
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