Data & Analytics AI Skills

A/B Testing

Helps design statistically rigorous A/B tests for marketing campaigns, landing pages, and product features. Calculates required sample sizes, defines success metrics, sets up test variants, and analyzes results with confidence intervals. Prevents common testing mistakes like peeking and underpowered tests.

AI Adoption Dashboard Builder

Creates a multi-tab analytics dashboard for tracking AI tool adoption across your engineering organization. Includes executive KPIs, team-level adoption curves, per-tool usage breakdowns, productivity impact comparisons, and cost tracking. Optionally generates a Grafana dashboard JSON for real-time monitoring.

Cohort Analysis

Performs cohort analysis to understand user retention, engagement, and revenue patterns over time. Groups users by signup date, acquisition channel, or plan type and tracks how their behavior changes week over week. Identifies which cohorts retain best and what drives long-term engagement.

Customer Segmentation

Creates customer segments based on purchase behavior, engagement patterns, and lifetime value. Implements RFM (Recency, Frequency, Monetary) analysis and behavioral cohorts. Enables targeted marketing campaigns, personalized recommendations, and churn prediction for each segment.

Dashboard Generation

Creates custom analytics dashboards with key performance indicators, interactive charts, and automated data refresh schedules. Connects to data sources, designs metric visualizations, and sets up alerting for KPI thresholds. Supports executive dashboards, team dashboards, and operational monitoring views.

Event Tracking

Designs and implements product analytics event tracking plans. Defines event naming conventions, required properties, and validation rules. Creates tracking documentation, generates implementation code, and validates event data quality across platforms.

Funnel Analysis

Analyzes user conversion funnels to identify where users drop off and why. Calculates conversion rates between steps, compares funnels across segments, and recommends optimizations. Supports funnels for onboarding, checkout, feature adoption, and custom user journeys.

Marketing Reporting

Creates marketing performance reports by aggregating data from email, social, ads, and web analytics channels. Calculates ROI by channel, tracks campaign attribution, and identifies top-performing content. Generates executive summaries with actionable insights.

Weekly AI Adoption Digest

Sets up a recurring weekly report that summarizes AI tool adoption metrics, highlights new user activations, ranks top workflows, features a productivity win of the week, tracks costs against budget, and announces upcoming events. Stores historical data in Google Sheets for trend analysis and posts a formatted digest to Slack on a configurable schedule.