Marketing AI Skills

A/B Testing

Helps design statistically rigorous A/B tests for marketing campaigns, landing pages, and product features. Calculates required sample sizes, defines success metrics, sets up test variants, and analyzes results with confidence intervals. Prevents common testing mistakes like peeking and underpowered tests.

Campaign Automation

Creates multi-channel marketing campaigns with automated workflows. Designs email sequences, social media schedules, and ad targeting rules. Tracks campaign performance across channels and optimizes based on engagement metrics and conversion data.

Content Calendar

Creates and manages content calendars for blog posts, social media, newsletters, and other content channels. Schedules content with assignments, tracks creation progress, coordinates cross-channel publishing, and ensures consistent content cadence.

Customer Segmentation

Creates customer segments based on purchase behavior, engagement patterns, and lifetime value. Implements RFM (Recency, Frequency, Monetary) analysis and behavioral cohorts. Enables targeted marketing campaigns, personalized recommendations, and churn prediction for each segment.

Email Sequences

Builds multi-step email sequences for sales outreach using Gmail and CRM integrations. Generates personalized email templates, schedules follow-ups, tracks open and reply rates, and adjusts cadence based on engagement signals. Helps sales teams scale outreach while maintaining personalization.

Lead Scoring

Implements a lead scoring model that evaluates prospects based on demographic fit, firmographic data, behavioral engagement, and intent signals. Assigns numerical scores to prioritize sales outreach and route leads to the right team. Continuously refines scores based on conversion outcomes.

Marketing Reporting

Creates marketing performance reports by aggregating data from email, social, ads, and web analytics channels. Calculates ROI by channel, tracks campaign attribution, and identifies top-performing content. Generates executive summaries with actionable insights.